SOCIAL MEDIA AND INFORMATION TECHNOLOGY: ISSUES AND CHALLENGES

Abstract

Abstract

“Social media has become really fundamental to the way that billions of people get information about the world and connect with each other, which raises the stake enormously.”

---- Kevin Werbach

Social media and information technology are two interconnected concepts, with social media platforms relying heavily on IT infrastructure to function. Social media refers to web-based applications and platforms that have revolutionized the way people communicate and share information by enabling users to generate, share, and interchange content in cybernetic communities & webs. Information technology, on the other hand, encompasses a broad range of technological tools and techniques that facilitate the creation, processing, storage, and dissemination of information.

Social media has rapidly altered the approach of people in interacting & sharing information, leading to the emergence of new forms of communication and social engagement. Social media platforms such as “Facebook”, “Twitter”, “Instagram”, and “LinkedIn” rely on IT infrastructure to operate and deliver their services to users and have become integral parts of day to day life for masses in the globe, providing opportunities for socializing, entertainment, and business networking.

Information technology also has a critical role to play in enabling the growth and widespread adoption of social media. Advances in computer hardware and software, mobile technology, and internet connectivity have made it possible for people to access and use social media platforms from anywhere and at any time. Information technology has also enabled the development of sophisticated processes, machine learning models, and data analytics tools that enable social media platforms to deliver personalized content and advertising to users.

While social media and information technology have brought many benefits, they have also raised various challenges related to “privacy”, “security”, “the spread of misinformation and fake news”. Ultimately, both positive and negative effects of social media and information technology have had a significant impact on society. It will be crucial for people, companies, and legislators to carefully assess the impact of new technologies as they continue to develop and try to reduce any potential negative effects.